If a seller wishes to sell a product online, they typically have two pricing options. They can sell the product at a fixed price, similar to how products are sold on sites like Amazon, or they can put the product up for auction and let customer demand drive the final sales price, similar to how products are sold on sites like eBay. Both options have advantages and disadvantages. An alternative option for deciding on a final sales price for the product is to enable negotiation on the product. A increasing number of negotiations are taking place via electronic media, al- lowing for more flexibility and adding a dynamic nature to the price. Customers can negotiate the price with sellers, allowing the final sales price to change over time. Using software agents to automate customer and seller negotiations. The system is analyzed using stakeholders’ interviews and existing systems observations. More- over, the system is subsequently designed using several designing tools, including Data Flow Diagram (DFD), Entity Relationship Diagram (ERD), and Relational Schema. The system will be implemented, tested and evaluated in the next semester.